I hold an eye for detail, design and user experience with a real focus on ROI. I have a proven ability to lead teams and implement on brand integrated digital campaigns from idea to execution.
I frequently draft PR campaigns that support business and financial objectives and manage all kinds of budgets. I hold strengths in campaign strategy and planning, execution of planned actions, press relations and managing teams in order to meet brand objectives.
Winner of employee of the year 2014 and Google Analytics certified, I am able to balance analytical skills with creativity and brand knowledge.
I am very much adaptable to various industries with experience in fashion/lifestyle as well as beauty, B2B, travel and tech, leading the PR for global business brands as well as young start ups.
I often work to anticipate new business opportunities and identify solutions not yet considered whilst also holding excellent interpersonal skills and driving to achieve unprecedented results beyond KPIs previously identified.
Fast forward 2024 – still freelance!
